Nice to meet you! 

How did I end up as a marketer?

Rather accidentally.

While I made my first website at 16, it was when I was working full time in sales a decade later when I discovered the internet’s true power. My job at 26 was selling back office services to multinational corporations expanding to Japan. Not as exciting as it sounds. However, one of these clients — Marketo — opened my eyes to a whole new world: marketing.

I was hooked. I started reading not just about marketing automation, but everything from SEO to CRO.

I spent my weekends thereafter turning my nights out into a marketing experiment…and eventually sold what became the #1 Tokyo nightlife websiteEventually, I moved back to the United States, and began working as a digital marketing consultant for agencies, Kickstarters, and early-stage startups. Growth marketing slowly became my expertise, and in 2015 I discovered an ad software called AdEspresso.

For two years, I served as AdEspresso’s Marketing Director. And while it was was challenging and rewarding, I became bored of helping just *one* company, and instead wanted to help a range of SaaS and eCommerce companies. This led to me to discovering the growth marketing agency, Bell Curve.

Through managing Bell Curve’s agency, I scaled many exciting eComm and SaaS companies to new rounds of funding and revenue. Eventually, I decided to focus fully on what I do best and start my own company: AscenialAt Ascenial, we blog about advertising. For example: The Practical Guide to Advertising Attribution.

Personal life wise,
 I’m either doing CrossFit or producing/DJing electronic music.

I’d also love to learn more about you (in addition to your business). So hit that “Let’s Get Started” button and let’s get to know each other.

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